# Labels for beauty and skincare brands

> Oil-resistant materials, small-diameter bottles and bathroom-proof finishes for skincare, haircare and cosmetics brands ordering from 50 units.

## What is different about beauty packaging

Skincare packaging is small, curved, handled wet, and often positioned as premium. That combination rules out most of the cheap label options: a paper label on a 30 mm serum bottle will lift at the edges within a week, and a matte uncoated stock will mark the first time someone with oily hands picks it up.

The categories inside beauty also behave differently. A shampoo bottle is squeezed and gets wet; a cream jar sits on a shelf and is opened with wet fingers; a serum dropper is small, expensive and photographed close-up.

## Materials that survive the bathroom

**PP** is the default: water-resistant, flexible enough for squeeze bottles, and available in white, clear and metallised versions.

**PET** suits premium products and anything that meets alcohol or oil — hand sanitiser, facial oil, fragrance.

**Clear film** gives the no-label look on glass and rigid plastic, but only with white ink behind the design. Without it, colours read translucent and the logo can disappear against the product.

**Paper** works for boxed products and secondary packaging; it is the wrong choice for anything stored in a shower.

## Small diameters

Dropper bottles are often 25–30 mm across, which is where standard face stocks fail. Two fixes: a thinner face stock that conforms to the curve, or a softer adhesive formulated for low-surface-energy plastics such as HDPE.

If a label wraps more than 180°, test on the actual bottle before the production run. A physical sample is cheaper than a reprint.

## Finishes and the premium signal

Matte lamination reads as premium and hides water spots; soft-touch feels expensive and shows fingerprints. Foil and spot UV add shelf presence but are extra passes, and on a small label they need a design with room for the die.

## Regulatory text

Ingredients, net content and batch codes have to appear, and the requirements differ between the US, UK and EU. Keep the text at a readable size and inside the safe area — a 4 pt ingredient list on a curved bottle is a common cause of a reprint.

The wording is the brand's responsibility; we print what you approve and flag when the layout leaves no room for mandatory information.

## What to send for a quote

The bottle or jar dimensions (a photo with a ruler is enough), the storage environment, the design intent (paper look, clear no-label, foil), quantity and destination. Minimum 50 units.