# Labels and stickers for ecommerce and small business

> Packaging seals, logo stickers and short-run product labels for Shopify, Etsy and independent retailers — from 50 units, without a print broker.

## The first-run problem

An independent seller launching a product needs 100 labels, not 10,000. Most label converters quote in thousands because their setup is built for long runs; consumer sticker sites solve the minimum but cannot produce a proper product label.

That gap is where this category lives: real labels and stickers at 50 units, with the same materials a larger brand uses.

## What small brands actually order

| Order | Typical use |
|---|---|
| 50–100 logo stickers | Packaging seals, thank-you cards |
| 100–250 product labels | First SKU, market test |
| 250–500 sticker sheets | Ecommerce inserts |
| 500–1,000 roll labels | Repeat seller with steady volume |

The pattern is a first order to test the design, then a larger reorder once it sells. Because the artwork is already approved, reorders skip the proofing cycle and move faster.

## Keeping the first order cheap

Three decisions dominate cost at low volume:

1. **Simple shapes.** A circle or rounded rectangle avoids a custom die.
2. **Standard materials.** White vinyl or coated paper costs less than speciality stocks.
3. **One design per order.** Multiple designs are fine, but each adds setup.

A 50 mm circle on white vinyl is the cheapest way to see whether a design works before scaling.

## Packaging stickers versus product labels

They are different products and should be specified separately. A packaging sticker goes on a mailer or a box and is handled once; a product label goes on the item and has to survive storage, shipping and use. Paper is often fine for the first; PP or vinyl is usually right for the second.

## Artwork without a designer

Many small sellers have a logo and nothing else. That is workable: send the logo as a vector file if it exists, or the largest PNG you have. We will tell you what prints acceptably at your size — and what needs redrawing before it is worth printing.

## Reorders

Keep the approved proof. A reorder with the same artwork and specification skips proofing and goes straight to production, which shortens the lead time by several days.

## What to send for a quote

The product, size, quantity, material preference (or ask), destination and artwork. If you are launching several products at once, list them together — combined orders share setup where the material and size match. Minimum 50 units.