Editorial standards

This page exists because we sell the thing we write about. Everything below is what we hold ourselves to, and what you can hold us to if a page falls short.

Who writes it

The technical articles are written by the team that produces quotations, checks artwork and handles reprints. They are not commissioned from freelance writers, and they are not assembled from competitor pages. Most start as a question that arrived in an email — why a label lifted off a recycled bottle, why a colour drifted between runs, why a 50-unit order costs more per piece than a 5,000-unit one.

What the content is based on

  • Production experience — what actually failed, on which material, in which condition.
  • Material and supplier documentation — film, adhesive and laminate data sheets.
  • Published standards — where a claim rests on one, it is cited at the foot of the article.

Where none of those three supports a specific number, the number is not published. You will find ranges and mechanisms rather than invented benchmarks, and where a figure depends on a supplier's test we say so rather than presenting it as ours.

How sources are used

A citation means we read the standard or the document and it supports the sentence it sits under. We do not attach references for appearance, and we do not cite a standard that merely sounds relevant. Where no standard governs a topic — minimum order quantities, lead-time composition, how a quotation is built — the article says what the recommendation is based on instead of borrowing authority it does not have.

Review and correction

Each article carries the month of its last review. Articles are re-read when a material, a press or a shipping route changes, and at least once a year otherwise. If a sentence turns out to be wrong, it is corrected rather than quietly deleted, and the review date changes.

If you find an error, email [email protected] with the page and the sentence. Corrections that hold up are made within a week, and we will tell you what changed.

Commercial interest, disclosed

We sell label and sticker printing. That is a bias, and pretending otherwise would be dishonest. Two consequences you should know about:

  • Our recommendations favour materials we can supply. Where the right answer is outside our range — a specialist security label, a metallic effect we do not run, a quantity far above our sweet spot — we say so and point you elsewhere rather than quoting for work we would do badly.
  • We do not publish "best label printer" listicles, rankings or comparisons designed to place ourselves first. If a page compares methods, it compares the methods, not the vendors.

What we will not publish

  • Customer names, logos or case studies without written permission — which is why there is no logo wall.
  • Certifications, audit results or factory photographs we cannot produce on request.
  • Rendered mock-ups presented as photographs of real delivered work.
  • Prices presented as a "from" figure that assumes the smallest size and the largest run.
  • Reviews or testimonials we wrote ourselves.

Advertising and sponsorship

There is no advertising on this site, no sponsored content and no affiliate links. If that changes, sponsored material will be labelled at the top of the page and kept out of the technical articles.

Questions about how a page was produced: [email protected]. Company details are on the about page. Last reviewed: November 2026.