Logo Stickers

A logo sticker is a colour-matching job

The design is usually simple — a mark, a wordmark, sometimes both — which means there is nowhere to hide. A slightly wrong red, a soft edge or a visible white border around a die cut reads as a cheap sticker.

Three things decide whether it looks professional: the cut, the colour, and the material.

Cutting to the logo

Two options:

• Contour cut — the sticker follows the outline of the mark. It looks custom and avoids a white margin, but it needs a clean vector path and a shape without thin protrusions.
• Standard shape — circle, square or rounded rectangle around the logo. Cheaper at low quantities, no die cost, and often the better choice for small stickers.

For very detailed marks, a contour cut at 30 mm can look ragged. A simple shape with a clean margin usually prints better at that size.

Colour

Send CMYK artwork, or a Pantone reference if the brand colour must match existing packaging. Digital printing reproduces colour closely but not identically to litho or screen printing; if the sticker will sit next to a litho-printed box, expect a small difference and check a physical sample.

For a solid brand colour, ask for a sample before the run. It is the cheapest way to avoid a reprint.

Size

Most logo stickers are 30–70 mm across. Below about 25 mm, fine detail and small text stop being legible — simplify the mark rather than shrinking it.

On clear vinyl, keep the logo on a white ink area or it will read translucent against dark packaging.

Materials

White vinyl is the default for packaging and general use. Clear vinyl gives a no-label look on glass and dark surfaces but needs white ink. Paper is cheaper and adequate for indoor, short-life use such as event giveaways.

Metallic vinyl is available for a premium effect and is quoted separately.

Quantity and cost

Small stickers are dominated by setup rather than material: at 50 units, most of the price is the plate, die and make-ready, not the vinyl. That is why the per-unit price falls sharply between 50 and 500 and flattens after that.

Ordering

Send the logo as a vector file, the intended size, the surface it goes on and the quantity. If the logo has fine detail, send it anyway — we will tell you what will and will not survive at that size.